Retail Staff

How to design a sales training program?

Training is the key to build a motivated sales team. A high quality product may go nowhere with a clumsy sales force, and a mediocre product may have huge sales with a dazzling sales team. Before you start training, look at your resources. Good sales people are motivated by money, self-confident, eager to learn and love a good challenge, competitive, persistent, can handle rejection, have lots of physical and mental energy and above all are good listeners.

Now that you have a good team, tell them exactly what you expect. Let the sales goals be clear. Also, tell them what the company will do for them including support and perks.

A sales training program should equip your team with:

  • Detailed knowledge of the product
  • Detailed knowledge of the competitor’s product
  • Knowledge of the market place for these products
  • Knowledge of the customers’ concerns, needs and practices

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How to Train a Retail Staff?

Walk in to any well run retail store and you will notice that the retail staff is always nearby to assist the customer. That is the main job of the staff, but, they also have many other responsibilities such as stocking the shelves, pricing items, fixing displays and keeping the store neat and orderly. None of this happens by accident. A whole process of training and teaching employees the best methods of running the store is key to the success of any retail extablishment.

There may be many variations in techniques for training a retail staff depending upon the type of store. As a quick example, technical knowledge is key in a hardware or home improvement store, while an outgoing and extra friendly personality might be more important in a clothing boutique. In any event, there are many qualities that translate equally well in any retail situation.
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